Audi reports record sales in India at 10,851 units in 2014

German luxury car maker Audi on Thursday reported record sales in India at 10,851 units in 2014, a growth of more than 8 per cent over 2013, thus retaining its leadership in the Indian luxury car space.

The company had sold 10,002 units in 2013.

"We are delighted that we are the first brand to notch up a sale of more than 10,000 cars for two years in a row while maintaining our momentum of growth in India for the seventh consecutive year", Audi India Head Joe King said in a statement.

"Heavy demand, which far outstripped supply, enabled the company to achieve a stellar sales performance in the last quarter with sale of 3,044 units, registering a growth of 17 per cent", he added.

"We believe for Audi, India is a long journey and it's not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it", King said.

The company introduced many firsts in 2014, including introduction of segment first products such as Audi A3 Sedan and Audi A3 Cabriolet.

Last week, rival Mercedes Benz India had reported 13 per cent increase in annual sales in India in 2014 at 10,201 units. It had sold a total of 9,003 units in 2013.

Comments

Honda CB Unicorn 160 vs Suzuki Gixxer comparison

There is no replacement for displacement, as goes the old American saying, with which the rest of the world often nods in agreement. Increase in the number of cubic centimeters of fuel that our engines burn, seems only to be a pleasant idea to almost every petrolhead. More power, more torque and a healthier sounding grunt from the exhaust are the common expectations from larger engines. Honda Motorcycle and Scooter India (HMSI) has walked this same path, to add 10 extra cubic centimeters of capacity to the now proven CB Unicorn engine, to make the Honda CB Unicorn 160. FROLIC FASHION Although some of the features of the older CB Unicorn have been bettered, we’ve gone ahead and pitched it right in at the deep end, to face off against the very best in the segment to find out the exact degree to which this motorcycle has improved. So, in steps the Suzuki Gixxer, a Japanese-made premium commuter that’s fast rising to the top of its segment, with enough promise to overshadow all o...

2018 Lamborghini Urus India review, test drive

On first introduction, it’s a recipe for intimidation. It’s claimed to be the fastest SUV in the world (0-100kph in 3.6sec and a top speed of 305kph puts it nearly in supercar territory), and it’s made by Lamborghini – creator of some of the most savage vehicles on the market. Things – as with any Lamborghini, for that matter – would be a lot less daunting if we were driving on a smooth European country road, a wide motorway, or even a race track. But today we’re driving the Urus on a narrow ghat road, as well as through some heavy Pune traffic. Perhaps the intention was to demonstrate that this is the first Lamborghini ever to go on sale in India that truly works in our conditions – but still, I doubt they accounted for rush hour. It’s requisitely mad to look at, employing as many ‘sporty’ design tropes to an SUV body style as possible – the only thing missing is a massive wing on the back; and somehow, it works. It’s ...

ABS brakes mandatory for two-wheelers soon

The Government Of India is paying some attention to road safety issues in the country. Keeping road safety in mind, the GOI is working on making the anti-lock braking system mandatory for all two-wheelers above the engine capacity of 125cc. This is a big step forward in the right direction, as over 70 percent of accidents that take place in India involve two-wheelers. Nitin Gadkari, Road Transport Minister has just recently approved this proposal, and is working on implementing it. Gadkari, who was recently present at the Bloomberg TV Autocar India Awards 2015 also talked about his plans of building safer roads for India. This is absolutely necessary, keeping in mind that as per data collected in 2013, 39,353 people were killed on Indian roads while riding two-wheelers. While the time frame for the Indian government to enforce this law remains undecided, sources say that safer roads for India aren't too far away.

Automobilestillnow

Search This Blog