Tata Bolt XMS trim in high demand

Tata Motors was able to generate a lot of interest from customers when it launched the Zest last year at an aggressive price point, and from the looks of it, the carmaker has been able to sustain most of that momentum with the launch of its latest hatchback, the Bolt. Dealers we spoke to have revealed that since its launch on January 22, the Bolt has received very good response.

Both in terms of bookings and enquiries, it is the Revotron which is turning out to be the more popular option. Dealers claim this response is similar to what was seen with the Zest sedan. Tata’s marketing strategy, to uncompromisingly push the new turbo petrol motor, and thereby change its image as just a diesel-car maker, seems to have worked its charm.

Another interesting point is that many prospective buyers are enquiring about the safety features on the Bolt. Other than the top XT trim (petrol: Rs 6.05 lakh, diesel: Rs 6.99 lakh), the XMS trim (petrol: Rs 5.40 lakh, diesel: Rs 6.34 lakh) also gets dual front airbags and ABS. The XMS is a pretty well-equipped trim, and provides all the necessary features and fitments, including the essential front airbags and ABS. Some of the things it misses out on, in comparison to the steeply-priced XT trim are the 15-inch alloys, the touchscreen for the Harman system, automatic climate control and projector headlamps. Overall, this makes the XMS a better value proposition than the XT, and thus, is in high demand with prospective buyers.

These bits of information point towards the fact that the trend in demand for the Bolt is coming in line with Tata’s expectations. By providing adequate comfort, entertainment and safety features, Tata may have gotten it just right with the Bolt, when it comes to offering excellent value for money on the relatively more affordable trims.

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