Fiat Chrysler Automobiles (FCA) has announced that the Fiat brand will be moving away from mass-market models to focus on producing more SUVs in markets like Europe. The brand will use this approach to exploit the demand for SUVs of all sizes in the European market. As per the plan, the first cars were the Fiat 500X small SUV, accompanied by its Jeep sibling, the Renegade. Our sister publication, Autocar UK, has also revealed that the two brands are working on a pair of larger SUV models based on the same high-end platform. At the recent Geneva motor show, FCA boss Sergio Marchionne said, Fiat would no longer attempt to be a “mass-market brand” and will not attempt to offer a “full range” of models. He added that Fiat would “focus on what it does best”. In extracting the best from what remains of the Fiat brand, Marchionne and his team have devised a four-pronged plan. The biggest growth areas in the European market are the SUV and premium segments. The premium sector will be...
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