2017 Toyota Prius launched at Rs 38.96 lakhs

Toyota has launched the all-new fourth-gen Prius in India. Based on Toyota’s TNGA (Toyota New Generation Architecture) platform, the new Prius is priced at 38.96 lakh (ex-showroom, Delhi) and is available only in the Z8 trim.

Powering the hybrid is a reworked 1.8-litre petrol engine working in conjunction with a new electric motor. Toyota has also equipped the car with a regenerative braking system that collects energy to charge the battery every time the brakes are applied. Also provided is a choice of drive modes. Toyota claims that the all-new Prius’ hybrid powertrain can deliver a mileage of 26.27kpl. Combined power output is at 122hp.

The Prius also gets a fair bit of kit with the India-spec models featuring leather upholstery, heated front seats, a touchscreen infotainment system, a 10-speaker JBL audio system, heads-up display and dual-zone climate control.

In terms of safety, the new Prius comes equipped with seven airbags, ABS, stability control and traction control.The car, however, won't be an out-and-out sales driver for the brand with Toyota stating that the model was launched in India to act as a demonstrator of its latest hybrid technology.

As before, the new Prius is a CBU import with the model’s pricing positioning it quite close the new Honda Accord Hybrid which costs Rs 37 lakh (ex-showroom, Delhi). Toyota may also consider local assembly of the all-new Prius to avail of the benefits provided by the government on locally assembled hybrids and EVs.

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